top of page

Remote readers get their reward

No HELL store nearby? No problem! Keen rural readers around Northland / South Canterbury will be visited by HELL caravans this week, to be rewarded for completing this year’s HELL Reading Challenge.

The HELL Reading Challenge, now in its fourth year, rewards students with a free ‘333 HELLthy Kids’ Pizza’ once they have read seven books and had their achievement approved by a local librarian. For each book read, they get a stamp on their HELL ‘pizza wheel’ – a cardboard disc distributed by participating schools and libraries.

Keen to reward some of the hungry bookworms who have completed a wheel, but live too far from a HELL store to redeem their free treat, HELL is sending fully equipped caravans to cook fresh pizza on the spot.

“We really wanted to ensure that as many kids as possible, who have been inspired by the challenge to read more books, get the reward they deserve,” said HELL general manager Ben Cumming.

“The caravan tour helps generate an extra buzz for kids who wouldn’t normally get the chance to celebrate completing the challenge. Hopefully this extra effort will inspire these children to make reading a permanent habit!”

HELL stokes young readers’ appetites!

Schools and libraries across the country have been getting behind the HELL Reading Challenge in record numbers this year, promising to make 2017 the biggest year yet for the child literacy campaign.

A total of 235,000 pizza wheels have been ordered so far, by 518 schools and 180 libraries.

By the end of the year, kids across the country could have been incentivised to devour more than 1,500,000 books – that’s a whole lot of reading!

Caravan Tour details


Monday 2 October:

Kawakawa 10am – 12.30pm (Kawakawa Library, Gillies Street – at the back of the library)

Kerikeri 2pm – 4.30pm (Procter Library, 6 Cobham Road – up the library steps, on the Kerikeri Domain)

Tuesday 3 October:

Kaikohe 10am – 12.30pm (Kaikohe Library, Marino Place)

Paihia 2pm – 4.30pm (Paihia Library,Williams House, 6 Williams Road)

Wednesday 4 October:

Kaeo 10am – 11.30am (Kaeo Library, Old Post Office Building, Leigh Street – outside the front of the library entrance)

Kaitaia 1.00pm – 3.30pm (Kaitaia Library, Te Ahu, corner of Matthews Ave and South Road – Te Ahu carpark at the back of the library)

Thursday 5 October:

Dargaville 11am – 1:30pm (In front of Dargaville Public Library, 71 Normanby Street, Dargaville)


Monday 2 October:

Fairlie 3.00pm – 5.00pm (In the carpark outside Mackenzie Community Library at the Mackenzie College, Kirke Street, Fairlie)

Tuesday 3 October:

Waimate 10.30am – 12.30pm (In library carpark, Waimate District Library, 125 Queen St, Waimate (Highway 82)

Wednesday 4 October:

Temuka 10.30am – 12.30pm (In the public car park behind Temuka Library, 72-74 King Street, Temuka)

Geraldine 3.00pm – 5.00 pm (In front of the Geraldine Library and Service Centre, 80 Talbot Street, Geraldine)


bottom of page