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HELL Pizza is on a mission to help young Kiwis going through hell – and we are right by their side!


As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So, when it hears about kids having a tough time, it tries to make a difference wherever it can. Dinniss Communications has developed and managed the Satan’s Little Helper initiative on HELL’s behalf for the past ten years, and given heaps of kids having a hard time a reason to smile – which makes us smile too!

Our work for this campaign includes processing nominations, contacting the nominator, writing letters to nominees, arranging treats, interviewing the nominees’ caregivers, writing their stories and managing the SLH website. 

Satan's Little Helper - Seb Turner

Client: HELL Pizza

Campaign Type: Brand Awareness / Community Outreach 

 Dinniss Communications content marketing on digital platforms

When the opportunity arose to leverage our knowledge of the landscaping industry for the benefit of one deserving SLH nominee, we recognised a potential winning outcome for all parties.


We knew it was a great story – and, when we told them about it, Seven Sharp agreed.

Our media push also got the story published in the Otago Daily Times.

Deliverables: Media statement and promotion, photography, video.

We'd love the opportunity to discuss how we could support your brand.

Click here to get in touch today

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