Permcon NZ

Permeable Concrete NZ partnered with Dinniss Communications to modernise and strengthen the Permcon brand and product range as the business expanded its presence across residential, commercial and civil construction markets.  

 

The relationship between the PCNZ company identity and Permcon name lacked definition, while old branding and inconsistent communications struggled to communicate the progressive, sustainability-focused nature of the business or its products.  

 

We led a full brand refresh, including a redesigned logo system, clearer brand architecture and comprehensive visual guidelines covering graphics, brand application and photographic direction. The refreshed positioning helped establish a more credible and commercially focused market presence for Permcon across a diverse range of technical and trade audiences.  

 

Alongside the visual repositioning, we reviewed and restructured a large volume of technical material, transforming dense into clear, accessible communications tailored to architects, engineers, specifiers, builders and landscapers. This included technical product guides, website content, marketing collateral, specialist advertorials, advertising, banners and video content designed to improve product understanding and support wider market engagement.  

 

By combining branding, storytelling and technical communications expertise, we helped translate complex product and engineering information into a clearer commercial narrative, supporting stronger market understanding and a more cohesive brand presence. 

 

Deliverables: Brand & marketing strategy, logo design, brand guidelines, website content, technical product guides, advertising, advertorials, banners, video content, photography direction, marketing collateral.  

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