Patchell Trailers – website redesign
Client: Fuso New Zealand
Campaign Type: Content Marketing
Patchell is New Zealand's leader in heavy transport equipment, with a reputation built over more than 50 years in business.
Known for its innovative, bespoke solutions, the company needed an online presence that reflected the quality of its work, the depth of its expertise and the breadth of its services.
Working closely with Patchell's senior leadership team, we uncovered the story behind the business and identified the messages that mattered most to its customers and the wider transport industry.
From there, we developed a clear messaging framework, restructured the website and enhanced its content, functionality and SEO to improve both usability and search visibility.
Throughout the project, we recognised an opportunity to put people at the centre of the story. Relationships are at the heart of New Zealand's heavy transport industry, and the website now reflects that as clearly as it showcases Patchell's capability.
We'd love the opportunity to discuss how we could support your brand.