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As part of a global content marketing strategy for FUSO eCanter, Mitsubishi Fuso Truck & Bus Company commissioned stories from around the world to showcase real-world applications for its ground-breaking electric light truck. We put or hands up for the task.

After identifying the Electric Island Waiheke (EIW) initiative as an ideal subject, we took an eCanter on a short ferry ride out of Auckland Harbour to meet the visionaries leading the project – along with our best content creators.


EIW advocates for the use of electric power and eradication of fossil fuels on the island by 2030, and aims to educate the people of Waiheke about the advantages of clean energy and the benefits of a pollution-free environment.


A shorter version of the video is published on FUSO Official YouTube channel.

Deliverables: Video, photography.

Electric Island Waiheke – FUSO Official YouTube

Client: Mitsubishi Fuso Truck & Bus Company

Campaign Type: Content Marketing

Product photography for FUSO eCanter by Dinniss Communications

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