Our relationship with Heartland Group began with a pitch for a new magazine concept and resulted in the creation of The Heartlander and Young at Heart

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The Heartlander focused on small business loan products alongside news and features from the Heartland Bank network, drawing on our storytelling strengths in gathering and writing customer testimonials and general news pieces within an engaging magazine format.

 

We produced Young at Heart to help communicate and explain Australian Seniors Finance’s (now Heartland Finance) reverse mortgage product to retirees in New Zealand, using a blend of customer testimonials and broader finance and wellbeing articles.

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Deliverables: Full end-to-end production of both magazines.