FUSO became the leading truck brand in New Zealand in 2021 and retained its position in 2022 – thanks in part to a renewed marketing focus from Fuso New Zealand, supported by the hard work of its dealers across the country. Dinniss Communications is proud to have played a role in helping achieve that success.
The introduction of a range of new truck models – from the highly rated Canter Tipper to the all-new Enduro workhorse and return of a technologically advanced Shogun range –
provided a number of opportunities for FUSO in the transport market.
Our role was to help identify and support those opportunities with a clear and measurable promotional strategy. Part of that strategy included print and digital advertising through paid and owned channels.
Deliverables: marketing strategy, advertising management, print and digital advertising creative, photography.
We'd love the opportunity to discuss how we could support your brand.