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Relevant, audience-targeted news stories are an important part of a rich and varied content marketing plan. Dinniss Communications writes and publishes news stories for clients in a range of industries, including transport, construction and landscaping. Our team of writers and editors combine journalistic experience with marketing and PR nous to identify and present stories for target audiences that deliver key information in a clear and engaging way.

What news stories should a business publish?

B2B and B2C news publishing generally falls into two categories: brand news and industry news.


Brand news helps to keep your customers (and potential customers) informed of what is happening in your business, what products or services you offer, and what your business is doing within its wider industry and community. These may align with media releases from your organisation, which can be used to promote your brand through earned channels (other media outlets) rather than solely owned channels (your website, eDM or printed publications).


Publishing industry news can be useful if you want to position your business as a trusted source of information and a leader within that industry. It can also provide regular content to keep your audience engaged and your website up to date, which is good for Google ranking (if the content is original and relevant to visitors of your site).

In some cases, publishing industry news may be of direct benefit to your target audience. For example, reading PlaceMakers Under Construction magazine, which contains industry news and features, contributes to skills maintenance points within the ‘elective learning’ quota of the government’s Licensed Building Practitioners scheme.

Read more about our work on Under Construction here.

Share news stories to raise your brand profile

Your content marketing mix

News stories should form part of a varied content marketing mix alongside customer testimonials, technical articles, product overviews and other features, with photographic and video content to boost engagement.

What is content marketing?

The Content Marketing Institute (CMI) defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.

CMI was founded in 2011. Dinniss Communications has been providing content marketing services in New Zealand – and overseas – since 1993.

Which services are you interested in?

We'd love the opportunity to discuss how we could support your brand.

Click here to get in touch today

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