Boost your credibility with customer testimonials
Using customer testimonials as part of your content marketing strategy is a win-win for your business and your featured customers.
In the B2C space, everyone is looking for reviews to validate purchase decisions; they are in the B2B space too, it’s just that business customers tend not to write unsolicited endorsements. We overcome that and make sure the things they’re saying are going to be in line with your business’ messaging.
Why are customer testimonials important?
Well-executed testimonials provide credible third-party marketing content with which to target potential customers in the consideration phase of the buyer journey. Capturing word-of-mouth endorsement of your products ‘from people like me, or people I want to be’ in engagingly written articles provides validation in real-life contexts for their purchasing decision.
Including third-party endorsement to your marketing mix adds authenticity to your brand, which helps build trust, and it also helps to create brand loyalty in those customers whose stories are identified for publication.